{"id":121,"date":"2017-01-02T12:12:32","date_gmt":"2017-01-02T09:12:32","guid":{"rendered":"http:\/\/themes.oitentaecinco.com\/invicta-dummy\/?p=121"},"modified":"2024-12-31T02:44:14","modified_gmt":"2024-12-30T23:44:14","slug":"dijital-pazarlama-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/","title":{"rendered":"Dijital Pazarlama Neden \u00d6nemlidir?"},"content":{"rendered":"<p>\u00c7ok k\u0131sa s\u00fcrede b\u00fcy\u00fck bir kitleye ula\u015f\u0131p firman\u0131zla ile ilgili sempati uyand\u0131rmak firman\u0131n\u0131z\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak i\u015fte o zaman dijital pazarlama tam size g\u00f6re. Dijital pazarlama, \u00e7ok ge\u00e7mi\u015fi olmamas\u0131na ra\u011fmen \u015fu anda pazarlama d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmez kanallar\u0131ndan biri haline gelmi\u015ftir. \u00d6yleki ba\u015fka pazarlama kanallar\u0131na ihtiyac\u0131 bile ortadan kald\u0131rmaktad\u0131r. Dijital pazarlaman\u0131n kendi i\u00e7inde de uzmanl\u0131k alanlar\u0131 bulunuyor ve her biri birbirinden \u00f6nemli olan bu kategorilerden baz\u0131lar\u0131;<!--more--><\/p>\n<ul>\n<li>Arama motoru pazarlamas\u0131 (SEM),<\/li>\n<li>Arama motoru optimizasyonu (SEO),<\/li>\n<li>E-posta pazarlamas\u0131,<\/li>\n<li>Sosyal medya pazarlamas\u0131,<\/li>\n<li>\u0130\u00e7erik pazarlamas\u0131,<\/li>\n<li>Banner kampanyalar (display)<\/li>\n<li>Gelir ortakl\u0131\u011f\u0131 modeli (affiliate marketing)<\/li>\n<\/ul>\n<p>Bu kategorilerin kendi i\u00e7inde performans \u00f6l\u00e7\u00fctleri vard\u0131r. O \u00f6l\u00e7\u00fctlere g\u00f6re stratejilerinizi belirlersiniz . Peki markalar neden dijital pazarlama kullanmal\u0131d\u0131r?<\/p>\n<p><strong>1) Performans \u00f6l\u00e7\u00fcm\u00fc daha kolay ve nettir:&nbsp;<\/strong>Dijital pazarlamada performans \u00f6l\u00e7\u00fcm\u00fc geleneksel pazarlamaya g\u00f6re \u00e7ok daha kolay ve nettir. Bir televizyon reklam\u0131 verdi\u011finizde hedef kitlenizden ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc ancak size gelen verilere g\u00f6re tahmin edebilirsiniz, markan\u0131zla ne kadar etkile\u015fim olmu\u015f net say\u0131larla bilemezsiniz. Dijital pazarlamada ise durum tam tersi.&nbsp;<em>Google Analytics<\/em>&nbsp;veya benzer bir analiz arac\u0131 ile yapt\u0131\u011f\u0131n\u0131z kampanyalar\u0131n performans\u0131n\u0131 ve sonundaki d\u00f6n\u00fc\u015fleri \u00e7ok net bir bi\u00e7imde g\u00f6rebilirsiniz. \u00d6rne\u011fin, yukar\u0131daki kategorilerden birini kullanarak yapt\u0131\u011f\u0131n\u0131z bir tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131<strong> ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc bunun sonucunda sitenizin ka\u00e7 ziyaret ald\u0131\u011f\u0131n\u0131, ziyaret edenlerin hangi sayfalar\u0131 gezdiklerini, ne kadar kald\u0131klar\u0131n\u0131<\/strong>&nbsp;<strong>\u00e7ok kolay bir bi\u00e7imde g\u00f6r\u00fcp, \u00e7e\u015fitli filtrelemeler yaparak performans \u00f6l\u00e7\u00fcm\u00fcn\u00fc b\u00fct\u00fcn detaylar\u0131yla g\u00f6rm\u00fc\u015f olursunuz<\/strong>. Performans \u00f6l\u00e7\u00fcm\u00fc net g\u00f6r\u00fcld\u00fc\u011f\u00fc i\u00e7in i\u015fe yaramayan tan\u0131t\u0131m stratejilerinin \u00f6n\u00fcne ge\u00e7erek maliyetten tasarruf edersiniz.<\/p>\n<p><strong>2) Hedefe y\u00f6nelik pazarlama yap\u0131l\u0131r<\/strong>: Google, d\u00fcnyada en \u00e7ok kullan\u0131lan arama motoru. Verilere g\u00f6re google&#8217;da dakikada 2.4 milyon arama yap\u0131l\u0131yor. Bu da \u00fcr\u00fcn pazarlamak i\u00e7in ideal bir kanal oldu\u011fu anlam\u0131na geliyor.&nbsp;<strong>Arama motoru pazarlamas\u0131 (SEM) ve arama motoru optimizasyonu (SEO) sayesinde \u00fcr\u00fcn ya da hizmeti arayan ki\u015finin kar\u015f\u0131s\u0131na direkt \u00e7\u0131k\u0131labiliyor. Bu sayede fazla para harcamadan, hedefli pazarlama yap\u0131labiliyor.&nbsp;<\/strong>\u00d6rne\u011fin, teknoloji seven birisiniz ve yeni \u00e7\u0131kan bir telefon almak istiyorsunuz ve almadan \u00f6nce ara\u015ft\u0131rmak istiyorsunuz. Bunun i\u00e7in ilk yapaca\u011f\u0131n\u0131z \u015fey \u00e7ok b\u00fcy\u00fck bir ihtimalle telefonu Google\u2019da aramak olacakt\u0131r. Google\u2019da arad\u0131ktan sonra yeterli bilgiye sahip olur hatta bilgi sahibi oldu\u011funuz siteden \u00fcr\u00fcn\u00fc temin edebilirsiniz. Dijital pazarlaman\u0131n en \u00f6nemli ayaklar\u0131ndan olan SEO ve SEM, bir \u00fcr\u00fcn satan ya da hizmet sa\u011flayan \u015firketler i\u00e7in vazge\u00e7ilmez bir kanal olmaya ba\u015flad\u0131 hat\u0131rlatay\u0131m. SEO konusunda profesyonel dan\u0131\u015fmanl\u0131k alan firmalar\u0131n say\u0131s\u0131 her ge\u00e7en g\u00fcn artmaktad\u0131r. SEO konusunda dan\u0131\u015fmanl\u0131k veren bir firman\u0131n slogan\u0131 dikkatimi \u00e7ekmi\u015fti ve olduk\u00e7a g\u00fczel bulmu\u015ftum: &#8220;Web sitenizin Google&#8217;da \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131 en i\u015flek caddede d\u00fckkan\u0131n\u0131z\u0131n olmas\u0131ndan daha faydal\u0131d\u0131r.&#8221; Bu konuya \u00e7ok \u00f6nem veriyorum, \u00e7ok yaz\u0131m\u0131 okuyacaks\u0131n\u0131z \u015fimdi burada nokta koyup bir sonraki maddeye ge\u00e7iyorum.<\/p>\n<p><strong>3) M\u00fc\u015fterilerle ili\u015fki kurulur:<\/strong>&nbsp;D\u00fcnyada neredeyse b\u00fct\u00fcn internet kullan\u0131c\u0131lar\u0131n\u0131n en az bir email adresi yada sosyal medya (facebook, twitter, pinterest, instagram, linkedin vb.) hesab\u0131 var. \u0130nsanlar bu kanallarda s\u00fcrekli olarak payla\u015f\u0131mda bulunup ba\u015fkalar\u0131n\u0131n payla\u015f\u0131mlar\u0131n\u0131 takip ediyorlar. \u0130nsanlar nas\u0131l burada kendi profillerini olu\u015fturuyorsa, \u015firket olarak siz de kendi profilinizi olu\u015fturmak zorundas\u0131n\u0131z. Sadece olu\u015fturmakla kalmay\u0131p son derece etkin kullanarak \u00fcr\u00fcnleriniz ve hizmetleriniz hakk\u0131nda payla\u015f\u0131mda bulunmal\u0131s\u0131n\u0131z. Hatta bununla da yetinmemelisiniz.<strong> Hedef kitlenize ula\u015f\u0131p, \u00fcr\u00fcn veya hizmetinizin tan\u0131t\u0131m\u0131n\u0131 yaparken, ayr\u0131ca m\u00fc\u015fterilerden gelen geri bildirimleri, kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar\u0131 dinleyip m\u00fc\u015fterilerle daha yak\u0131n ili\u015fki kurmal\u0131s\u0131n\u0131z. <\/strong>Eldeki m\u00fc\u015fterileri kaybetmemek i\u00e7in m\u00fc\u015fteri memnuniyeti son derece \u00f6nemli. \u015eunu unutmay\u0131n yeni bir m\u00fc\u015fteri kazanmak mevcut m\u00fc\u015fterinizi elde tutmaktan 5 kat\u0131 kadar daha maliyetlidir.<strong><br \/>\n<\/strong><\/p>\n<p><strong>4) Yeniden pazarlama yap\u0131l\u0131r:<\/strong>&nbsp;Remarketing sayesinde web sitenize daha \u00f6nce gelmi\u015f yani marka ile bir \u015fekilde ileti\u015fime ge\u00e7mi\u015f ki\u015fileri yine ba\u015fka sitelerde (haber siteleri, forumlar vb.) marka ile ilgili reklamlar\u0131 g\u00f6stererek hedefleyebiliyorsunuz. Bu sayede, marka bilinirli\u011finizi art\u0131r\u0131rken, sat\u0131\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131 da art\u0131r\u0131yorsunuz.<\/p>\n<p><strong>5) Hedefe g\u00f6re optimize edilir:<\/strong>&nbsp;Web sitenizin bir\u00e7ok hedefi olabilir.&nbsp;<strong>Dijital pazarlamada hedeflere g\u00f6re optimizasyon yap\u0131labilir<\/strong>; \u00f6rne\u011fin, X web sitesi i\u00e7in \u00fcye kazanmak daha de\u011ferli iken, Y web sitesinde ama\u00e7 al\u0131\u015fveri\u015f yapt\u0131rmak olabilir ya da Z sitesi sadece siteye ziyaret\u00e7i \u00e7ekmek istiyordur. Dijital pazarlamada bu istatistiki de\u011ferler rahat\u00e7a g\u00f6r\u00fclebildi\u011fi i\u00e7in hedefi tutturacak \u015fekilde optimizasyon yap\u0131larak geleneksel pazarlamaya g\u00f6re daha verimli pazarlama yap\u0131labilir.<\/p>\n<p><strong>6) Marka bilinirli\u011finin artmas\u0131na yard\u0131mc\u0131 olur:<\/strong>&nbsp;Dijital pazarlama normalde varl\u0131\u011f\u0131m\u0131z\u0131n fark\u0131nda olmayan bir hedef kitleye bile ula\u015fmay\u0131 onlara firman\u0131n varl\u0131\u011f\u0131n\u0131 g\u00f6sterme imkan\u0131 verir. Art\u0131k hemen hemen herkesin evinde bilgisayar, cep telefonu ve\/veya tablet bulunuyor. \u0130nternet eri\u015fimi olan cihazlarda \u00e7ok ziyaret alan bir web sitesinde yay\u0131nlanan bir reklam, marka bilinirli\u011fini art\u0131rmak i\u00e7in \u00e7ok iyi bir kaynakt\u0131r. En g\u00fczeli ise verilen reklam\u0131n ka\u00e7 ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131 bilip buna g\u00f6re \u00fccret \u00f6demeniz.<\/p>\n<p><strong>7) Do\u011fru hedef kitleye g\u00f6re reklam verilir:&nbsp;<\/strong>\u00d6zellikle i\u015finiz B2B (business-to-business) ise, do\u011fru yerlere reklam vermek \u00e7ok \u00f6nemlidir.&nbsp;<strong>Hedef kitleniz k\u0131s\u0131tl\u0131d\u0131r. Verdi\u011finiz \u00fcr\u00fcn veya hizmet ile ilgili i\u00e7erikler payla\u015fan sitelerde reklam vermek m\u00fc\u015fteri say\u0131n\u0131z\u0131 ve marka bilinirli\u011finizi art\u0131rmada \u00f6nemli bir rol oynayabilir.&nbsp;<\/strong>\u00d6rne\u011fin, bili\u015fim \u00fcr\u00fcn\u00fc satan bir \u015firket iseniz, CHIP, Byte gibi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn hedef kitlesine hitap eden bir dergide veya bu \u00fcr\u00fcnlerin \u015firketlerce al\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftiren bilgi i\u015flemcilerin yo\u011fun olarak kulland\u0131\u011f\u0131 cozumpark.com web sitelerinde reklam vermek olduk\u00e7a ak\u0131ll\u0131ca olacakt\u0131r. B\u00f6ylece reklamlar\u0131 sadece konu ile ilgilenen ki\u015filere g\u00f6stererek do\u011fru hedef kitlesine ula\u015fm\u0131\u015f olursunuz.<\/p>\n<p>Son olarak dijital pazarlama ile ilgili baz\u0131 tavsiyelerde bulunacak olursak;<\/p>\n<p>\u015eirketler g\u00fcn\u00fcm\u00fczde art\u0131k dijital pazarlaman\u0131n \u00f6neminin fark\u0131nda olmal\u0131, geli\u015ftirilmesi ve uygulanmas\u0131 i\u00e7in finansal kaynak ay\u0131rmal\u0131lar. \u015eirketlerin dijital d\u00fcnyaya kat\u0131lmas\u0131n\u0131 te\u015fvik eden \u00f6nemli bir di\u011fer fakt\u00f6r de geleneksel medya ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u00e7ok d\u00fc\u015f\u00fck bir yat\u0131r\u0131m gerektirmesidir. \u0130nternet reklamc\u0131l\u0131\u011f\u0131 o kadar h\u0131zl\u0131 bir b\u00fcy\u00fcme g\u00f6steriyor ki internet reklam\u0131na yat\u0131r\u0131m\u0131n yak\u0131n gelecekte di\u011fer medya yat\u0131r\u0131mlar\u0131n\u0131 a\u015faca\u011f\u0131 a\u015fikard\u0131r. \u0130nsanlar\u0131n TV ba\u015f\u0131nda ge\u00e7irdi\u011fi zaman\u0131n internete do\u011fru kayd\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bunu \u00f6ng\u00f6rmek \u00e7ok zor de\u011fildir.<\/p>\n<p>\u00c7al\u0131\u015fanlar, firman\u0131n dijital pazarlama stratejisini uygulayacak ki\u015filer olmas\u0131ndan \u00f6t\u00fcr\u00fc \u00f6nemli bir rol oynar. Firmalar art\u0131k dijital pazarlama konusunda fikir sahibi olan \u00e7al\u0131\u015fanlar\u0131n\u0131n say\u0131s\u0131n\u0131 art\u0131rma e\u011filiminde olacaklard\u0131r.<\/p>\n<p>Firmalar i\u00e7in kurumsal web sayfalar\u0131 en s\u0131k kullan\u0131lan dijital ileti\u015fim kanal\u0131 olmakla birlikte onu s\u0131ras\u0131yla Facebook, LinkedIn ve Twitter sosyal a\u011f siteleri izlemektedir. Bu kanallar\u0131n y\u00f6netimine de gereken \u00f6nem verilmelidir. Burada i\u00e7erik pazarlamas\u0131 \u00f6n plana \u00e7\u0131kacakt\u0131r.<\/p>\n<p>Her ge\u00e7en g\u00fcn artan dijital pazarlama harcamalar\u0131, dijital pazarlaman\u0131n art\u0131k vazge\u00e7ilmez ve yararl\u0131 bir pazarlama oldu\u011funu g\u00f6steriyor. Bu y\u00fczden firmalar sat\u0131\u015f \u00fcreten bir kanal olarak dijital ortam\u0131 etkin bir \u015fekilde kullanmal\u0131d\u0131rlar.<\/p>\n<p>Kaynak<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7ok k\u0131sa s\u00fcrede b\u00fcy\u00fck bir kitleye ula\u015f\u0131p firman\u0131zla ile ilgili sempati uyand\u0131rmak firman\u0131n\u0131z\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak i\u015fte o zaman dijital pazarlama tam size g\u00f6re. Dijital pazarlama, \u00e7ok ge\u00e7mi\u015fi olmamas\u0131na ra\u011fmen \u015fu anda pazarlama d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmez kanallar\u0131ndan biri haline gelmi\u015ftir. \u00d6yleki ba\u015fka pazarlama kanallar\u0131na ihtiyac\u0131 bile ortadan kald\u0131rmaktad\u0131r. Dijital pazarlaman\u0131n kendi i\u00e7inde de uzmanl\u0131k alanlar\u0131 bulunuyor ve&hellip;&nbsp;<a href=\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku &raquo;<span class=\"screen-reader-text\">Dijital Pazarlama Neden \u00d6nemlidir?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"default","neve_meta_container":"default","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"off","neve_meta_disable_footer":"off","neve_meta_disable_title":"off","footnotes":""},"categories":[7],"tags":[141,140],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijitalpazarlama","tag-digital-marketing","tag-dijital-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital Pazarlama Neden \u00d6nemlidir? - ArgeLabs Bili\u015fim Teknolojileri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama Neden \u00d6nemlidir? - ArgeLabs Bili\u015fim Teknolojileri\" \/>\n<meta property=\"og:description\" content=\"\u00c7ok k\u0131sa s\u00fcrede b\u00fcy\u00fck bir kitleye ula\u015f\u0131p firman\u0131zla ile ilgili sempati uyand\u0131rmak firman\u0131n\u0131z\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak i\u015fte o zaman dijital pazarlama tam size g\u00f6re. Dijital pazarlama, \u00e7ok ge\u00e7mi\u015fi olmamas\u0131na ra\u011fmen \u015fu anda pazarlama d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmez kanallar\u0131ndan biri haline gelmi\u015ftir. \u00d6yleki ba\u015fka pazarlama kanallar\u0131na ihtiyac\u0131 bile ortadan kald\u0131rmaktad\u0131r. Dijital pazarlaman\u0131n kendi i\u00e7inde de uzmanl\u0131k alanlar\u0131 bulunuyor ve&hellip;&nbsp;Daha fazlas\u0131n\u0131 oku &raquo;Dijital Pazarlama Neden \u00d6nemlidir?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\" \/>\n<meta property=\"og:site_name\" content=\"ArgeLabs Bili\u015fim Teknolojileri\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-02T09:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T23:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/argelabs.com.tr\/us\/wp-content\/uploads\/2017\/01\/dijital-pazarlama-neden-onemlidir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ArgeLabs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"ArgeLabs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\"},\"author\":{\"name\":\"ArgeLabs\",\"@id\":\"https:\/\/argelabs.com.tr\/us\/#\/schema\/person\/b2bb14bab7fad8d9077a26e662f7fdae\"},\"headline\":\"Dijital Pazarlama Neden \u00d6nemlidir?\",\"datePublished\":\"2017-01-02T09:12:32+00:00\",\"dateModified\":\"2024-12-30T23:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\"},\"wordCount\":1361,\"publisher\":{\"@id\":\"https:\/\/argelabs.com.tr\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/argelabs.com.tr\/us\/wp-content\/uploads\/2017\/01\/dijital-pazarlama-neden-onemlidir.jpg\",\"keywords\":[\"Digital Marketing\",\"Dijital Pazarlama\"],\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\",\"url\":\"https:\/\/argelabs.com.tr\/us\/dijital-pazarlama-neden-onemlidir\/\",\"name\":\"Dijital Pazarlama Neden \u00d6nemlidir? 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